hum… Love!
Looking better than many other 50-year-olds, Helvetica enjoys now the pleasures of its own revival. Well, revival although it has never left the scene really. Now it comes back as a film. And it looks like a very inspiring one. I wonder what Mark Kermode will say about it!
Quoting the filmakers, ‘Helvetica’ is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Erik Spiekermann

Experimental Jetset

Wim Crouwel

Wim Crouwel

Neville Brody & Rick Poynor

Helvetica: Homage to a Typeface