Looking better than many other 50-year-olds, Helvetica enjoys now the pleasures of its own revival. Well, revival although it has never left the scene really. Now it comes back as a film. And it looks like a very inspiring one. I wonder what Mark Kermode will say about it!
Quoting the filmakers, ‘Helvetica’ is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Neville Brody & Rick Poynor